Arts alumnus donates $100,000 to soft power research

Date
29 June 2015

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Macquarie University Vice-Chancellor, Professor S Bruce Dowton recently met with alumnus Chenggang Zhou of New Oriental Education and Technology, to thank him for his generous donation of $100,000 to Macquarie's Soft Power Analysis and Resource Centre (SPARC).

The unrestricted donation of $100,000 will go towards supporting SPARC and its research initiatives to help develop new theories and debate around models for soft power and public diplomacy and contribute to the aims of the Centre.

"It is my great pleasure and honour to make this little contribution to my school," said Chenggang, who graduated with a Master of Arts in 1998.

"We are several times blessed by Chenggang Zhou's research grant to SPARC," said Professor Naren Chitty A.M, Associate Dean, International and Inaugural Director, SPARC.

The grant will contribute to new research published in the Routledge Handbook of Soft Power, currently being edited by SPARC in collaboration with Aberystwyth University and American University.

Professor Chitty says the grant is the first example of a major gift being made by an international communication alumnus, and is a signal to students in the humanities, arts and social sciences there can be golden rewards at the end of an Arts degree.

"Chenggang graduated from a now 23 year old Master degree in International Communication and has gone on to make a spectacular success of his career working for the largest comprehensive educational company in China as an executive president since 2014," he said.

The donation will also facilitate the development and collaboration of cooperative projects and ventures related to soft power and public diplomacy between Australia, China and India (and communities from within the Chinese and Indian diasporas) that attain knowledge exchange, education outcomes and cultural understanding.

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Media Contact
lucy.mowat@mq.edu.au

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