How much should big brands pay to sponsor Roger, Serena or Manchester United? New research from Macquarie Business School looks at why fans buy the merch and estimates what the cost should be for sponsors.
One of Australia’s leading lung cancer specialists says we could see a potential spike in lung cancer in coming decades, particularly if poor air quality persists.
The mental health fall-out is real among Australians as fires continue their path across Australia and our cities are shrouded in smoke. Two Macquarie psychologists have these tips to help people cope with a growing new form of anxiety.
Most corporate wrongdoing would go undetected were it not for suspicious co-workers raising the alarm. But why do so many turn a blind eye?
Health and Medicine
New research shows that non-smokers and teens are taking up vaping thanks to advertising and social media ‘influencers’.
As a thick haze continues to cover New South Wales' east coast and air quality reaches 11 times the 'hazardous' level, Professor Mark Patrick Taylor and Dr Cynthia Faye Isley, from the Department of Earth and Environmental Sciences, explain the main risks.
Alexandra Bhatti, Associate Lecturer in Public Health in the Department of Health Systems and Populations, explains.
A group of altruistic surgeons in Australia, led by Macquarie University Professor Anand Deva, is performing life-changing surgery at greatly reduced out-of-pocket cost for people who have private health insurance.
Science and Technology
Dr Matthew Crossley and Dr David Kaplan, researchers in the Department of Cognitive Science at Macquarie University, explain.
Macquarie synthetic biologists have made a breakthrough in renewable energy production by creating genetically-engineered sugar-loving bacteria that can produce on-demand, zero-emission hydrogen fuel faster than has been done anywhere else.
Macquarie University researchers developing an artificial intelligence that transcribes and summarises consultations between doctors and patients are eager for more data.
Arts and Society
With Artificial Intelligence now generating original poetry, novels and art, Macquarie University's Dr Rita Matulionyte says the law is lagging behind on issues of copyright ownership.
The latest reimagining of the six wives of King Henry the VIII, playing at the Sydney Opera House until March 5, is one for the #MeToo era, writes Macquarie University Senior Lecturer in English, Dr Stephanie Russo.
Macquarie University researchers attached GoPros to young children and watched them play in different museums – what they found will help shape a new way of designing family-friendly exhibits at two of Sydney's most popular venues.
The director of Macquarie University's Museum of Ancient Cultures has been praised by Egyptian authorities for returning the fragment dating back to 380 BC which was stolen from Egypt 25 years ago.
Business and The Economy
Most corporate wrongdoing would go undetected were it not for suspicious co-workers raising the alarm. But why do so many turn a blind eye?
As revenues from music sales continue to dwindle, there is a growing tendency for artists to collaborate to boost online streams and broaden their fan base – but it’s not always just a shameless cash grab.
What if the average citizen could not only easily volunteer ideas to governments but have those ideas seriously considered and, on occasion, implemented? Could 'citizensourcing' be the answer to voter disenchantment?
Most employers expect staff to grin and bear it when customers are rude. They might take a different approach if they understood the impact it can have on their business.
The Environment
The level of heavy-metal contamination in Australian gardens is being exposed by a Macquarie University program which is testing thousands of soil samples sent in by concerned citizens.
This week’s tragedy in New Zealand highlights the difficulties faced by scientists in forecasting volcanic eruptions. Dr Christina Magill, from Macquarie University's Department of Earth and Environmental Sciences, explains.